What we're bringing to the table to help
our brokers succeed.


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Why UPG Benefits?


A New Type of
General Agency

W e feel that brokers in today’s complex and constantly changing environment need more than simply proposals and service. We understand that you are expected to sometimes be a lawyer, accountant, and human resources department all at once, and we’ve expanded our portfolio of services to include things to help you wear all those hats.


Online Benefits Administration

We give our brokers the technology they need to remain competitive while letting them provide the hands-on support their clients know and love.

  • Technology:
    Stay competitive with modern benefits and HR software trusted by over 10,000 companies throughout the U.S.
  • Service:
    Forget call centers and 800 numbers. We'll give you great technology and you provide great support to your clients
  • Boots on the ground:
    Give your clients the one thing web brokers can't, the peace of mind knowing you're a short drive away

Full Online HR Library

Our HR library is your go-to source for everything HR!

  • Compliance:
    Complete library of HR compliance and guidance that will assist your clients with everything from recruiting, interviewing and hiring employees to performance reviews and termination.
  • Branded Emails
    ACA and HR news alerts, also branded with your company name and contact information.
  • Easy-to-use software
    Our online HR Library software makes it easy to send HR communication to your clients.

UPG provides the tools & technology brokers need to remain competitive while letting them provide the hands on support their clients know and love.


Our Carrier Partners

Ready to get more out of your General Agency?